Carole is an experienced sports commentator and she shares here thoughtful comments about how to respond to and curtail the current damage to Jamaica’s brand as a track and field powerhouse

CaroleBeckford

JULY 16 – Jamaica’s track and field is being scrutinized from top to bottom and the news of the adverse findings of A samples by some of the island’s best athletes have brought some major issues, up close and personal. 

Jamaica’s track and field history has been well recorded since 1948, but with the obvious, “you are as good as your last activity” phrase – this could wipe that excellence away if the process to clear the names of the athletes and by extension show that the management of the sport is in capable hands, is not handled strategically. 

We have heard recently of issues with doping in Turkey, USA and now Jamaica. What those administrations/personalities have done is 

  • Acted decisively
  • Taken full responsibility 
  • Opted to recover by doing investigations to clear names and identify procedures
  • Spoken frankly 

We have a tendency to act surprised or react emotionally in a…

View original post 293 more words

Advertisements